PROGRAMS
Mastering
Go-to-Market Strategy
9 weeks of sessions to craft and implement a GTM strategy that clearly defines your product's value proposition, identifies target markets, and ensures success through coordinated sales and marketing efforts.
Driving Product Success through
Strategic Execution
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Bringing a product to market is one of the most critical responsibilities of a product manager. Success in the market requires a well-developed go-to-market (GTM) strategy that aligns your product with the needs of your target audience and ensures that your team is equipped to execute effectively.
This workshop is ideal for product managers, startup founders, and product leaders who want to sharpen their GTM skills and increase their productʼs chances of success in a competitive marketplace.
Sessions
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What is Go-to-Market (GTM)?
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Identifying Target Markets and Segments
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Crafting Compelling Value Propositions
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Positioning Your Product in the Market
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Contributing to GTM Strategy
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Building and Executing Marketing Campaigns
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Sales Enablement and Channel Strategy
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Measuring GTM Success and Key Metrics
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Adapting Strategy Based on Market Feedback
Learning Objectives
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Master the Core GTM Strategy: Understand and apply the key components of a successful Go-to-Market strategy.
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Identify and Segment Target Markets: Learn how to research and define ideal customer segments to maximize market opportunities.
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Develop and Position Value Propositions: Craft compelling value propositions that differentiate your product and resonate with the target audience.
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Execute Marketing and Sales Enablement Plans: Build and implement effective marketing campaigns and sales strategies to drive product adoption.
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Measure and Optimize GTM Success: Track key performance metrics and refine strategies based on real-time market feedback.
Duration
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9 Weeks
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90 minutes live session in each week
Audience
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Founders
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Product Managers & Leaders
Program Consultants
Ahmet Burak Neslitürk
Consultant - Business Development & Growth
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Burak Neslitürk graduated with a degree in computer engineering and has since gained experience in various business-related roles including sales, business development, and global expansion for both local and global tech companies. Presently, he offers management consulting services to software companies, focusing on strategic planning, business development, and growth.
Greg Prickril
Product Management
Practice Lead
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In a 20-year career shipping software at IBM, Microsoft and SAP, Greg Prickril, a strategic product management consultant, coach and trainer, and co -founder career.pm. Greg has worked with many global enterprise companies to increase the strategic impact of their product management function.
TRAININGS
Product-led Business Models for Leadership
This workshop describes the mechanics and value of the product-led approach to leadership and top management versus project-oriented, custom development work. This workshop is highly interactive and designed to help leaders assess the value of products to their business and the key opportunities and challenges associated with this transition.
Audience
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C-level Executives
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Senior Management
Learning Objectives
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Demonstrate commercial value of product-led approach
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Discuss challenges of transition to a product company
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Have participants evaluate the potential value of product to their companies
Duration / Delivery
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4 - 6 hours
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Online / Onsite - Live
Product Management Essentials
This course provides an end-to-end perspective on the role of product management in technology companies. It provides a dynamic learning expiring by combining video and live lectures with interactive discussions and team exercises.
Audience
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Product Managers
Learning Objectives
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Describe the strategic elements of building product businesses
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Explore operational models for product discovery and delivery
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Define a reference model for engagement with other disciplines
Duration / Delivery
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2 days (7 hours each)
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Online / Onsite -Live
Product Development for Tech Professionals
This course describes a canonical tech product lifecycle highlighting the key roles involved. This course prepares multidisciplinary team to work effectively together in the context of developing digital products.
Audience
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Other product professionals from engineering, marketing, sales
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Product managers
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Potential product managers
Learning Objectives
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Define a reference model for modern product development
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Explore key product disciplines, their roles in product development and the engagement model between them, highlighting the central role of product management
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Describe how product development differs from project-oriented or custom development
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Create interest in the role of product management
Duration / Delivery
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1 day (7 hours)
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Online / Onsite - Live